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The Adventure Syndicate

The Adventure Syndicate Posted on April 28, 20168 Comments

This time in two weeks I’ll be sitting on a northbound train on my way up to Inverness where, the following Saturday, seven of us will set off at 6am in an attempt to ride the entire North Coast 500 route in under 36 hours. That’s 500 miles in a day and a half. Scottish miles, at that.


And why are we doing this? Well, partly just because that’s what we do. Among us will be Rickie Cotter, recently home from riding the length of New Zealand in 12 days, who also happens to be the British 24-hour mountainbike champion. And Gaby Leveridge, a veteran of the Transcontinental who turned pro last year. And Lee Craigie and Anne Ewing, who both represented Scotland in the 2014 Commonwealth Games. And Zara and Jo of Pedal Power, whose tartan lycra I watched storming ahead of me in January’s Strathpuffer mountainbike race. And, er, me. We are all, in our various ways, hooked on long-distance cycling, and this struck us as a very good way to spend a weekend.

But there’s another reason. We’ll be doing this ride to launch The Adventure Syndicate: a collective of extraordinary cyclists who aim to challenge what other people – particularly other women – think they are capable of. We’ve thought long and hard about how to do this, and concluded that inspiration is only the first step. And there’s no guarantee that ‘inspiring people’ even works. It’s impossible to quantify, and for every person who reads my blog and decides to set out on a bike journey of their own, there may be another for whom inspiration is swiftly followed by the despair I myself used to feel when I read about other people’s adventures, and thought ‘oh, I wish I were that sort of person, but I’m not’. (It turns out I was all along.)

We realized that it’s important how you inspire people. It’s no good portraying a gang of muscular heroes confidently overcoming every obstacle. As I’ve discovered writing this blog over the years, people relate to you a lot more when you show them your doubts and fears, your weaknesses and failures – as well as the glow of triumph and faint disbelief when you get to the end of a journey you never thought you’d complete, and scale heights you never thought you’d reach. So as The Adventure Syndicate we’ll be sharing our adventures on our website as they take place – and showing you how it works from the inside: the fear and boredom and doubt and mild discomfort that run alongside the power and the beauty.

And on the North Coast 500 ride we’ll be sharing the journey as we go. Just like I did in the Transcontinental, we’ll be carrying a tracker, so you can see exactly where we are, work out how fast (or slow) we’re going, and tweet your own live commentary when we take a wrong turn and end up lost in the Highlands (that won’t happen). You can follow us on Facebook, Twitter and Instagram.

And you can follow us in real life too. Because one of the founding principles of The Adventure Syndicate is that, as well as inspiring people and showing them the reality of our adventures, we’ll be working hands-on to help them take on their own challenges – whatever those might be. So, starting this autumn, we’ll be running a series of talks, workshops, training camps and get-togethers, where we can actually meet people, figure out what obstacles are standing in their way, and work together to overcome them.

And on the North Coast 500…? You can literally follow us. All the way, if you like, though if you’re that strong a rider, we’d appreciate you taking a turn up front. But if you live along the route, or fancy a weekend in Scotland, get on your bike and come and ride with us for a while. We’ll be aiming for an average speed of around 13mph, which will be hard for us to keep up all weekend, but perfectly reasonable for a couple of hours of your Saturday afternoon or Sunday morning. Bring your friends, bring your family, bring your local cycling club. If you don’t fancy cycling, come and throw jelly babies at us from the side of the road, or give us a toot if you see us from your car.

We’ll be aiming to get back to Inverness before 6pm on Sunday the 15th May. Come and witness us slumped in the corner of Velocity Café and Bicycle Workshop, dribbling into our tea – or, better still, intercept us somewhere on the A9 and help swell the ranks for the grand arrival into Inverness. All are welcome, for 1 mile or 100. We’re looking forward to meeting you.


And in the meantime? Well, there’s a lot of work to be done. The logistics of getting seven women and their bicycles around the perimeter of Northern Scotland, and keeping them reasonably intact, are far more complicated than I expected. (500 miles is a lot of jelly babies.) And we all have our own fears about the ride. Or at least, I have enough fears for all seven of us.

This is one of the major things I’ve learned over the last decade or so – you never stop being afraid. In March 2006 I cycled to work for the first time (7 miles), and spent most of the preceding night unable to sleep, anxiously scanning a TFL cycling map, over and over and again. In October 2009 I worked my first day as a cycle courier, terrified that I would make a mistake, that people would laugh at me, that I would be fired within a few hours. In September 2011 I set off to cycle round the world, feeling stupid and unready, and scared of just about everything there was to be scared of – and you’ll know, from reading this blog, that I had a wonderful time. It does get easier, in the sense that, although the fear never goes away, you come to recognize it as part of the process, and see it as something to be gotten through, rather than an insurmountable obstacle.

Last summer, when I told him how frightened I was of the Transcontinental, my father laughed at me.

“Oh come on, this is what you do! You should know that by now. You start off thinking ‘oh I’m so scared, I don’t know if I can do it’ – and then you take the world by storm. It always happens that way.”

But what if it doesn’t? I didn’t finish the Transcon, after all, even though I proved to be much better at it than I expected. And on the North Coast 500 I’ll be lining up alongside professional cyclists – women who have been doing this a lot longer than me, at a much higher level. What if this time I don’t take the world by storm?



  1. What a grand idea! And a stunning challenge to choose to kick it off. Hope all goes well, no punctures, no mechanicals, and no injuries! I’d wish you tailwinds, but the chances of that all the way round the route are slim. Bon route!

  2. Emily,

    Greetings from New Zealand! We enjoyed hosting Rickie before and after the Tour Aotearoa (be warned: she could also compete in the sleep Olympics so keep her awake!). We will be cheering you on and being avid blue dot watchers.

  3. I’ve always done my best rides when I’ve been nervous about them before I start. I think it’s just part of the psychological process for doing a good ride and when I get nervous before a big ride, I perversely take comfort from my nerves, knowing that it means I am on for a good ride.
    I don’t always succeed. I have failed very many times. But even in my failings, I have had success and elation. Some of my fondest memories are of failed attempts where I have ridden beyond what I have done before.
    Don’t be afraid of your fear. Complacency is the real enemy. Without any doubt of success, there’s no real challenge. Whether you succeed or fail, you will win as long as you give your best.
    Good luck and tailwinds

  4. Make sure you take wind direction into account. The published route goes up the east coast and down the west – but you’ll be cycling against the wind along the north coast. I’m planning to do the Northern 500 this summer – but backwards in the hope of kinder winds!

  5. Fantastic idea. Embrace the fear and enjoy the experience. Good luck ladies!

  6. Fabulous blog entry Emily . Smash it up !!! Be tracking U.

    Hoping one of you peeps from the Adventure Syndicate will be coming
    to talk at the Aplkit BSO in September??

  7. Absolutely incredible what you’re doing girls…….and at the same time think you’re probably all off your rockers! However you’re inspiring all female would be athletes and I so wish you well, particularly on these steep climbs!

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